I built this business because established brands deserve marketing that actually works for them.

$9M

Generated in ticket sales from social ad campaigns

78%

Average reduction in cost per customer acquisition

20x

Return on social ad spend for eCommerce clients

$150k+

In passive revenue driven through email automations

READ THE LORE

Let’s Get Acquainted

I’ve spent fifteen years across channels, platforms and more algorithm changes than I care to count.

But I didn’t start in marketing, I studied journalism which set me up with the perfect foundations for understanding people, tone of voice and brevity… skills that have served me well in my marketing career.

I’ve worked across eCommerce, retail, tech, events and cultural institutions, I've built email automations, run Meta ad campaigns, developed brand strategy, and sat in enough boardrooms to know what good marketing looks like… and what it costs a business when it doesn't.

Over the years I realised I was most useful when I could see the whole picture, not just one channel.

So I started this consultancy because I kept seeing the same problem: established brands with real revenue, real teams, and real complexity being handed generic solutions by people who hadn't taken the time to understand their business.

If you’re looking for someone who WILL take the time, you’re in the right place.

BRANDS I'VE WORKED WITH

How I think…

Strategy first. Everything else follows.

If your messaging is off, ads won't fix it. If your funnel is broken, more content won't save it. Every recommendation I make starts with your business goals and works backward from there. 

Marketing is psychology applied strategically.

Every purchase decision comes down to motivation, hesitation, and the specific moment something clicks. When you understand the language your customers use everything performs better. Strategy drives outcomes.

Sustainable beats viral. Every time.

The brands that win long-term aren't chasing trends, they're building foundations solid enough to weather any algorithm change or platform shift. That's what we're here to build.

  • "Hiring Andrea was one of the best decisions I’ve made for my business. "

    “I knew I needed help refining my digital marketing strategy, and she delivered beyond expectations. 

    Andrea took the time to understand my goals and provided clear, actionable strategies that helped me cut through the noise and focus on what I actually need to do.”

    — Dean Velevski, Founder, Velv Digital

  • "I cannot recommend Andrea highly enough to anyone seeking a marketing expert."

    “She combines up-to-date knowledge with insights into the psychology of buying to help your business thrive. 

    Andrea is truly passionate about what she does, always moving and keeping up with the most relevant data and is a valuable team member to have on your side.”

    — Krystal Sagona, Director, Interior Flow

  • "Andrea made me feel completely comfortable and knew exactly the right questions to ask."

    “She somehow managed to take my very long-winded answers and turn them into clear, concise copy that felt perfectly aligned with our brand and unique tone. 

    What I appreciated most was how clearly she explained everything along the way.”

    — Natalie Harris, Co-Founder, Danny Balboa’s

  • "Blown away by the amount and quality of targeted and personalised information."

    “I had a one-off 2 hour consulting session with Andrea and am blown away by the amount and quality of targeted and personalised information she has given me on my business brand strategy. 

    Andrea took my values and context into account, and has provided me with the road map I need to get my business off and running.”

    — Meg Steele, Director, Creative School Support

  • "Andrea has brought order to my life!"

    “Her professionalism and commitment to my brand makes working with her a pleasure.”

    — Melissa Burgess, Director, Melissa Balzan Design

  • "Any brand or business would benefit from working with her!"

    “Andrea is a strategic marketer - she is able to adeptly jump in, fill gaps and provide counsel to help move the needle with our lifecycle marketing, social media strategy and persona-based research. 

    She’s lovely to work with, is a critical thinker and a careful listener.”

    — Lexi Sydow, Chief Analyst & Founder, The ATTN Economy

CREDENTIALS

Melbourne-based, working with established brands across Australia.

Education

Journalism, Honours — RMIT Digital Marketing Strategy — RMIT

Certifications

Speaking and Industry

Guest lecturer — Victoria University, Melbourne University, Theatre Network Australia Social Media for Government Conference

Contributing consultant — Swinburne University 

Digital marketing curriculum Panel judge — The Drum Digital Awards

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