Meta Ads in 2026
What's changed, how to structure your campaigns, and what's actually working right now
Meta has changed (a lot!) and if you're still running campaigns the way you were 12 months ago, chances are you're not seeing the results you used to.
The new algorithm is smarter now. It actually wants to do more of the heavy lifting for you – but only if you know how to work with it, not against it.
In this free lunchtime session, I'll walk you through what's actually changed, how to structure your campaigns for 2026, and show you real examples of creative that's converting right now for product-based businesses.
Meta Ads in 2026 is the workshop that will give you the strategic update you need to make your ad spend work harder.
🧠 Real client results from my strategies:
→ 35% increase in AOV and 96% jump in total sales for a local fitness brand in just 30 days
→ $96,700 revenue from $4.7K spend for a local furniture brand
→ 337% increase in average purchase revenue for a local retail brand
Hi, I’m Andrea, and I’m here to help get your marketing on track with a solid strategy that gets you sales.
Over the last 15 years, I’ve worked with a wide range of brands, from small businesses, and tech start-ups to established eCommerce brands and large arts institutions on successful digital marketing campaigns.
Here’s what that looks like:
$9M+ in ticket sales for Arts Centre Melbourne
80% lower customer acquisition costs for a tech start-up
Social ads delivering 20x returns for eCommerce brands
B2B clients doubling their audience in a year
Email automations driving $150K+ in passive sales
Product launch strategies selling out stock
What I want you to take away from this is simple: you can have a marketing strategy that works for you. And won’t it be wonderful to breathe that sigh of relief when you have a plan in place?
Introducing: Meta Ads 2026
A free lunchtime workshop for product-based businesses
Here's what we'll cover:
What's changed: The algorithm update that's shifted how Meta delivers your ads (and what it means for your campaigns)
How to structure your campaigns: The setup that's working right now – no outdated advice
Creative that converts: Real examples of what's actually performing for e-commerce and retail brands
How to spy on your competitors: Where to find their ads and what to look for
Metrics that matter: A quick look at what to measure (and what to ignore)
Plus time for your questions!
The Details
Free and Online
→ Thursday 19th February, 2026 | 12pm - 1pm
→ Online via Google Meet
→ Live only - this session won’t be recorded
→ Bring your questions!
This workshop is for you if:
✔ You're an e-commerce, retail, or product-based business running Meta Ads (or ready to start)
✔ You're spending at least $1-3k/month on ads and want to make sure it's actually working
✔ You know the basics – you don't need a "what is a Facebook ad" explainer
✔ You want to understand what's changed and how to adapt your approach
✔ You'd rather learn from someone in the trenches than watch another generic YouTube tutorial
Not for you if you're after step-by-step technical setup. And if you're looking for done-for-you support, check out how we can work together here.
Past workshop attendees say…
Meta Ads 2026 FAQs
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Not necessarily, but you should have a basic understanding of what Meta Ads are. This isn't a beginner workshop; it's a strategic update for people who are ready to run ads properly or want to improve what they're already doing.
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It's designed with product-based businesses in mind (ecomm, retail, clicks-and-mortar), but if you're a service-based business running Meta Ads, you'll still get value from the strategy and structure insights.
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No. This is live only and won't be recorded. That's part of what makes it valuable: you show up, you get the insights, you can ask questions in real time.
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You can book in a consulting sesion with me.
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Ask them! This is a conversation, not a lecture. I'll leave time for Q&A throughout.