Shots Home

Schots Home Emporium is a Melbourne institution. Their Hoddle St (Clifton Hill) showroom is iconic to most Melbournians but the true treasures are inside. Their commitment to craftsmanship and handcrafted treasures is unmatched and nearly 50 years from their beginnings they are still a family-run business.

Schots came to me with a brief to help them unify their marketing within the complexities of their business: both online and retail, across many product categories and brands. Working alongside their internal team for over 12 months, I have helped clarify their position and messaging, align their marketing across email, social and paid.

Shots Home
Emporium

+ Marketing Strategy

+ Content Strategy

+ Email Marketing

+ Meta Ads

HOW I HELPED ↓

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447%

In Purchases from Paid Social

1.1M

Views (IG)

17%

New Customers from Paid Social

118%

Reach (IG)

604%

In Total Revenue from Paid Social

100%

Increase in content interactions

28%

In Purchases from Organic Social

15.54

Avg ROAS (Meta Ads)

  • Full marketing audit

  • Competitor analysis

  • Full marketing strategy development (brand, organic social, paid social, email marketing)

  • Meta ad strategy, creative, optimisation and reporting

  • Email marketing campaign sends and automation strategy

  • Consulting on organic social content

  • Assisting the team on co-promotions and influencer marketing

What I Did

This was a full Strategic Partnership Retainer model where I work with the Schots team from strategy to ongoing implementation. We started with a full strategy development and on an ongoing basis I moved into running Meta ads and email marketing. I also work with the Schots internal team on other marketing projects and in a consulting capacity.

The Vision for the Project

“I’m Blown Away by the Amount and Quality Of Targeted and Personalised Information Andrea Has Given Me”

“Andrea took my values and context (as a time-poor mum!) into account, and has provided me with the road map I need to get my business off and running. Highly recommend.”

Meg Steele, Director, Creative School Support