Schots Home
Schots Home
Emporium
Schots Home Emporium is a Melbourne institution. Their Hoddle St (Clifton Hill) showroom is iconic to most Melbournians but the true treasures are inside. Their commitment to craftsmanship and handcrafted treasures is unmatched and nearly 50 years from their beginnings they are still a family-run business.
Schots came to me with a brief to help them unify their marketing within the complexities of their business: both online and retail, across many product categories and brands. Working alongside their internal team for over 12 months, I have helped clarify their position and messaging, align their marketing across email, social and paid.
HOW I HELPED ↓
+ Marketing Strategy
+ Content Strategy
+ Email Marketing
+ Meta Ads
447%
1.1M
In Purchases from Paid Social
Views (IG)
17%
118%
New Customers from Paid Social
Reach (IG)
604%
100%
In Total Revenue from Paid Social
Increase in content interactions
28%
15.54
In Purchases from Organic Social
Avg ROAS (Meta Ads)
What I Did
Full marketing audit
Competitor analysis
Full marketing strategy development (brand, organic social, paid social, email marketing)
Meta ad strategy, creative, optimisation and reporting
Email marketing campaign sends and automation strategy
Consulting on organic social content
Assisting the team on co-promotions and influencer marketing
This was a full Strategic Partnership Retainer model where I work with the Schots team from strategy to ongoing implementation. We started with a full strategy development and on an ongoing basis I moved into running Meta ads and email marketing. I also work with the Schots internal team on other marketing projects and in a consulting capacity.
The Vision for the Project
“ She Gives Gold-StandardAdvice Upfront, is Generous With Her Time, and Always Has a Solution to Whatever We Throw at Her.
“Andrea has been a pleasure to work with from day one. She built us an in-depth strategy that genuinely understood our brand and all its complexities, then stayed on to help with handover and set us up for success. She's also assisted with content along the way, and we're now feeling more organised and on top of things than ever, results aside.
She gives gold-standard advice upfront, is generous with her time, and always has a solution to whatever we throw at her. She's responsive, true to her word, and consistently brings creative ideas that work within our budget and timeframes. Over the past 12 months she's helped us unify and sharpen our marketing across every channel.”
Fiona Schot, Marketing Manager, Schots Home Emporium